Although the AOL logo itself will be constant, the backgrounds will change continuously in an effort to suggest the breadth of AOL’s content. Hundreds of backgrounds are ready to go, among them depictions of a fish, a skateboarder, a View-Master, a leaf, a lovable monster, a Polaroid camera, a high-heel shoe, a head-banging rocker and a kissing couple.
Because nothing says "forward-thinking" like a View-Master or a Polaroid camera.
Although to many, AOL “signals your father’s Internet,” he added, the new brand identity retains the name.
I'm not sure how using one's father's toys in the logo is an improvement. Seriously.